360 Salted Lemon: balancing refreshment and familiarity
How a Vietnamese-style salted lemon drink became a flagship product in the THAICOM 360 range.
Salted lemon is a flavour familiar to many Vietnamese consumers. It appears in street-side drink stalls, family recipes, and local markets. Turning that familiar taste into a shelf-stable, consistently produced beverage was the challenge behind 360 Salted Lemon.
The product development team worked to balance the saltiness, acidity, and sweetness so the drink would taste refreshing rather than heavy. The goal was to keep the character of the traditional drink while meeting the expectations of a modern, packaged beverage.
Packaging also played a role. The sleek can format was chosen for convenience, shelf visibility, and export practicality. It is now one of the most recognisable products in the 360 range.
360 Salted Lemon is produced on the same lines as THAICOM's other beverages, following the same quality and documentation standards. It is a small example of how the company adapts local flavours into products that can travel further.
